GBA 490 Written Case (Executive Summary)

GBA 490 Written Case (Executive Summary)

Introduction
– Company’s sales revenue
– Products/key points of strategy
– Talk about growth of company/industry
Industry Analysis
– Talk about the dominant economic characteristics
– Product differentiation
– Five forces model
– Key success factors
– Weighted competitive analysis
Internal Analysis
– Position in the market
– Reference CAGR
– Draw information from financial ratios and explain what they mean in terms of profitability, sustainability, and growth
Strategic Issues
– Talk about any of these that the company faces with regards to growth, profitability, and sustainability
Options
– Give these based on the opportunities found in the SWOT analysis
– Give about 2-3 of these (one of them being “do nothing”)
Recommendations
– Propose one of the options that you have stated and give proper evidence to support why it would work
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