Internal Public and External Public

Internal Public and External Public

Public is group of similar individuals, an assortment of person having similar interest, problems, goals and circumstances. It generally from such sources that OPINIONS emerge. Public comes in many forms and sizes. They have a multitude of desires and wants. Public has its own likes and dislikes which sometimes can even be strong. Employees are one form of public and employers another form.

Other members of the public re dealers, wholesalers, brokers and investors. Each of these groups tries to attract a distinct audience with its varied tools and techniques. Relations: Relations are the outcome of mutual understanding which is derived from the process of sharing of the common interest. The need of establish relation with one another is created because of human wants. The respective wants of two individuals will affect their relationship. To understand any relationship, one must understand wants of those involved. Public Relations: By the integration of the above two human element biz. Bill and relations we get public relations. It is a profession that is a part and parcel of management function. Public for public relations can be classified into categories: (A) Internal Public. Internal public : The internal staffs who work within the organization constitute the internal public. An organization is complex consisting of group of individuals. There is interaction between individuals & groups within an organization & relationship is established. It is the responsibility of the public relation manager to provide effective public relations.

The employees expect higher pay, company’s stability & opportunity for advancement. The employers expect increase production & employees’ loyalty. As far as internal relations are concerned the PR officer tries to establish good relations with the employees 7 the management. Within the organization the executives constitute a special public category who are also under obligation to share some common interest with the other executives. There are certain requirements for effective internal public relations: 1) Good internal relations must be recognized as it is a basic requirement to build a am and to achieve the corporate objectives.

Internal public : relations. The employees expect higher pay, company’s stability & opportunity for advancement. The employers expect increase production & employees’ loyalty. As far as internal relations are concerned the PR officer tries to establish good relations with the employees 7 the management. Within the organization the executives constitute a special public category who are also under obligation to share some common interest with the other executives. There are certain requirements for effective internal public relations: am and to achieve the corporate objectives. ) Internal public must be well informed of the board objectives and policies of the top management and also about their mutual interest in the organization. 3) Free flow of upward and downward communication should be emphasized. The department of public relations is responsible to create a climate conductive towards the free flow approach to communicate freely. 4) The top management must establish a good internal climate of understanding and relations. 5) Professional talent must be developed and Training Programmers must be tragically chalked out to the benefit of the organization. ) It is the responsibility of the management to recognize the importance of freedom of speech of their subordinates. (B) External Public External public is the one who buys the products or the services of the company. This category includes dealers, wholesalers, brokers, supplies, investors, consumers, government, department, financial institutions, creditors, debenture holders, subsidiary companies etc. Every organization is linked with their external parties. Under all the circumstance a smooth two-way

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